According to Kim Marshall, an international spa marketing consultant based
in Pacific Palisades, Calif., "The health vacation trend is part of a
growing worldwide commitment to what the spa community, holistic health
care providers and various wellness and exercise experts refer to as
'anti-aging strategies'."Unlike their parents or
grandparents," says Marshall, America’s 76 million baby
boomers" are working hard to maintain better health as they age.
Because they embrace the idea that health is a self-managed continuum or
process, they are staying stronger, longer, both in body and mind."
To reach this goal, boomers are making pilgrimages to multitasking, proactive
fitness/spa facilities such as The Chopra Center for Well Being in La Jolla, Calif., Green
Valley Spa and Tennis Resort in St. George, Utah, and The Aspen Club in Aspen, Colo. These
facilities specialize in creating customized exercise plans, preventive health-care
measures and stress-management regimens for their clients.
"Going to a spa and fitness center for a vacation can be an individual or family
solution to what to do over the holidays, a way to meet like-minded people and above all,
a healthy learning experience," says Renata Elden, 40, of Los Angeles. Elden, a
professional hair and make-up stylist, recommends the Aveda spa in the Dominican Republic.
She says that the ideal spa for boomers "would address women's and men's health,
emotional and physical health, anti-aging strategies, immunity-boosting and customized
athletic training. The only problem," she says, "is that I haven't found it
yet."
As it happens, the Aspen Club addresses the above mind/body needs and
more. A 77,000-square-foot health club, medical facility, spa and wellness
facility which opened in late 1997, the Aspen Club appears to offer the most
comprehensive array of mind/body health and medical care services available
under one roof in the U.S. According to club owner Michael Fox, most of the
club's clients and members range in age from the mid-40s to mid-50s. (Club
services are available to members and the public by appointment. Unlike most
other facilities of its kind, the Aspen Club also offers a nursery and kids’
gymnasium.)
The facilities at this boomer health mecca include a Fitness Center
replete with indoor pool, full court basketball, indoor simulated ski and
snowboard training studio, strength training and other conditioning
equipment. In the fitness center, personal trainers perform fitness
evaluations on visitors and members. There’s also the full service Spa
Aspen with 34 treatment rooms, a full-service salon, and the Aspen
SportsMedicine Institute. This area features registered physical therapists
specializing in sports injuries, pain management, injury prevention and
biomechanical evaluations, and a back injury clinic. Here is where you’ll
find wounded ski vacationers, professional athletes, Olympic snowboarders
and others training to reach higher fitness levels. There’s also an
organic food restaurant on the club’s upper level.
At Aspen Club's Center for Well Being, a team of professionals including
chiropractors, acupuncturists, physicians, psychologists, exercise
physiologists and registered dietitians evaluates individuals. According to
Aspen Club Fitness Director Megan Reilly, "Our individual assessments
look at heredity, fitness levels, stress factors, nutrition and pre-existing
conditions to determine each guest’s specific needs, concerns and issues.
Guests are encouraged to bring the most recent documentation on their own
laboratory and physical exams." The final result is a custom-designed
program that is far more comprehensive than the average regimen offered by
most exercise physiologists or health club personal trainers.
Another exemplary mind/body wellness program is available at the Green
Valley Spa and Tennis Resort. Set amid red rock canyons that are perfect for
hiking and walking meditations, Green Valley gives its guests a variety of
spa services, fitness classes, stress reduction seminars, meditation and spa
cuisine classes to choose from.
While Green Valley’s offerings do not include the medical care available
at the Aspen Club, the combination of stress-reduction classes, self-care
education and hard-core tennis and hiking workouts helps define one of the
best kinds of fitness vacations available today.
The emergence of fitness vacations suggests that along with taking responsibility for
personal health, boomers are redefining the concept of travel. Travel is now seen as an
interior process as well as a physical activity. Journeying toward optimum health is now
viewed by boomers as being as worthwhile an adventure as backpacking through Europe once
was when they were in their teens and 20s.
"Industry research indicates that boomers profoundly crave relaxation and
revitalization," says Marshall. "Rather than vacationing in resorts or foreign
capitals where they eat, drink or shop too much, people are looking for guiltfree ways to
recharge their emotional, mental and physical reserves."
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